In a world shrouded with buzzwords and marketing jargon, it is becoming increasingly difficult to filter those who are legit, and those who are shit.
It astounds me just how many ‘fakers’ there are out in the blogger-sphere.
Everyday I see online courses, ‘free guides’ and of course ‘1-1 coaching for accelerated results’.
Fortunately, I now know how to cut through the crap. (Which there is a lot of!)
But it seems more and more I am coming across marketers (yes, marketers) on Instagram/Facebook who claim to be into the ‘holistic’ living movement and that they were put on this earth to help others achieve more happiness and practice gratitude.
Yet….their actions tell us otherwise.
For me, integrity is very high on my values list (in fact, it’s the highest value I have), but judging by the content out there, is becoming a rarity.
This is creating a problem. Many say we are in the Information age or the Communications age….I disagree, right now, we are living in the Guru Age.
Guys and girls across the world can hire a photographer, visit a beach to take some ‘yogi’ shots of themselves staring into the sunset, followed by a deep caption of how whole-hearted and at one with the world they feel, along some hashtags (#grateful #lovemylife #healthandwellnesscoach) and all of a sudden, Voila, a holistic guru is born.
That’s social media 101 for these ‘gurus’. (Damn, I should be charging $1,000 for that!)
Maybe I’m cynical (probably). But surely I’m not the only one that can see through this?
We are living in a world where authenticity is being preached by these people, yet we are seeing the complete opposite.
Their manufactured social media presence is as transparent as the piece of paper homer rubs his fried chicken on in that episode of the Simpsons where he attempts to get super fat.
- Guru Instagram Feed:
A fashionable quote about how you don’t need money to be happy.
- A picture of them smiling in front of their computer with the caption about how much they LOVE helping their ‘clients’,
- and let’s not forget the picture of a diary and random flowers on a wooden table showing how they are planning their day for success and huge day again with those mystery clients (and who just leaves flowers lying around their table anyway?).
This isn’t helping anyone.
I do not claim to be an expert at social media, but I do know the number one rule that will get you just as far as any social media consulting guru will get you.
More help = More likes, shares & comments.
If your content is good enough, you will be shared.
Your number one goal should be focused on helping people. Not what angle the camera should be on to get the best light for your selfie, or whether to put your sunglasses on the right or the left of your birds eye style picture.
Stop attempting to be Ansel Adams and just post REAL content.
(Listen to me, I’m getting all worked up!)
It’s just that it makes me sick. Inauthentic people attempting to capitalise on other peoples feelings of unhappiness.
So instead of continuing to let it get to me….I am going to share with you some simple ways to live more authentically. If you would like to share these with a friend who might need them, please feel free.
I share these with no email list signup required, no secret internet marketing gateway BS. Completely FREE.
Here are 4 things* that will give you 99% of the benefit these gurus preach and sell you into….
(*Yes there are more, but this is a great start!)
- Back up your talk with action. (This grows your self confidence & self respect.)
- Keep a journal. (Write down items you’re grateful for, challenges you’re currently having and also spend some time THINKING about ways you can fix those problems.)
- Do more of what you enjoy. (Sit down and make a list of the things you love to do. Those things where you lose track of time, and would do whether you had a million dollars in the bank, or $10. If you like going to the gym, make more time for the gym, if you enjoy books, join a book club.)
- Don’t be afraid to fail. (I fail all the time. For every one good idea I have, I’ve failed at least a dozen times before. That’s part of the game. Never give up.)
And that’s it.
This is how you can be well on your way to create true happiness. Not by following and liking pictures on Instagram. In fact that exacerbates the problem, and evokes further negative feelings.
So, to put it out there, you’re never going to see a ’21-day Authenticity Transformation’ program from my blog, or pictures of me on the beach claiming to help you live a happier life through my coaching service. (As you can see from the image at the top, I much prefer the serine setting of my lounge room when performing my 1000 year old HaYoga ritual*)
*HaYoga – ‘Hayden’s Yoga’ by the way. It’s not pretty.
My goal is to share stories and help people within our society become nice.
I don’t believe you need a happiness coach. (What is that even anyway?)
I would rather survive off $10 a day and eat rice, tuna and beans (an experiment I am running in the coming weeks based of a Tim Ferriss/Seneca Theory..stay tuned), than sell out.
My four fundamentals above will take you 90% of the way.
Happiness, I believe, is a learn-able skill. The only caveat is, that in order to become ‘nice’, experience gratitude and be happy though, is through practice.
So try the above for 30 days and let me know how you go. If you need any help, email me here.
This is real.
This is genuine authenticity.